Published: February 2018

Chief Executive Perspective: Designing and Fielding Tracker Studies

As more and more businesses leverage tracker studies as a way to gauge key market trends and consumer insights, who is best positioned to track the evolution of trackers? We sat down with Simon Fitall and Jerry Arbittier for an in-depth exploration of their combined 60+ years of healthcare research and business analytics success. You be the judge…

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Published: January 2018

Survey Fatigue: Best Practices & Industry Standards

As you may have read, the BHBIA Response Rate Task Force recently addressed the industry concern around HCPs willingness to take part in market research. SHC is proud to have provided sample and fieldwork to help complete this research. To take it a step further, we sat down with SHCs industry veteran management team Anel Radoncic, Senior Vice President, Programming Manager, Anthony Howard, Vice President, Technical Operations, Mary Ellen Fasano, Senior Vice President, Project Services, Quantitative, and Christina Pereira, Vice President, Project Services, Qualitative for an in-depth, multi-perspective look into how the SHC operations team tackles this issue.

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Published: November 2017

Reversing the Decline in HCP Participation

BHBIA Response Rate Task Force released this comprehensive study, which addresses the concerns surrounding HCPs willingness to take part in market research, and reveals top tips to re-engage them and encourage participation. SHC is proud to have partnered with BHBIA in providing sample and fieldwork to help complete this research.

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Published: October 2017

Has Pharma Made a Big Mistake Cutting Their Traditional Sales Reps?

SHC queried 100 randomly selected doctors and asked them to select both the most effective and least effective pharmaceutical promotional vehicles. As reported in a September 2016 AMA article, more than 50% of all promotion to physicians is made up of “non-personal” communications. Apparently the days of the in-office “detail” are over. But is this a good thing for pharma?

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Published: June 2017

What Defines Perfect Data?

The accelerating pace of innovation and disruption in the market research industry requires a data collection solution built with technology at its core. SHC understands this. We have invested tremendous resources into building an industry leading Tech Suite of services that is constantly working on behalf of our clients.

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Published: May 2017

Pharma Pulse Study

Are you curious of what Doctors really think of Pharma Companies? SHC queried 113 randomly selected doctors and asked them to select three Pharmaceutical Companies in each category: The Most Innovative, Best Sales Effort, Best Technical Information, Most Concerned About Patient Costs, and Best At Responding to Patient Opinions. Find out who ranked the highest and who ranked the lowest.

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